Who needs a transcription service?
Friday, March 26th, 2010Who needs transcription services? It would be easy to say “any business”, but the truth is - any business could use a form of transcription in one way or another. How or why do you ask?
You have heard of different genres of transcription services: medical transcription, legal transcription, seminar and business transcription. But what makes a transcription service truly beneficial in these genres and in your circumstance? One word – Detail.
Staff Meetings
In today’s hectic office environment, meeting time is always a commodity. Not only do they cost heavily in lost production time – meetings quite often touch on many more points than what the agenda has room for. There are so many fine details that it may be difficult to consider or acknowledge all of them. An answer to is to record the meeting, and have a transcription service performed. Having a meeting transcribed to paper does many things: it provides a hard copy for future reference, it provides the organizer of the meeting a census of what was accomplished, and captures great ideas by individuals that may otherwise be missed or forgotten. Meetings are a valuable resource, and for the small cost of a quick dictation – they can be documented at a very low cost, for huge company benefit. Companies often also bring in special presenters, such as coaches and motivators. However, many of them do not allow the use of recordings of their presentations – if this is the case, ask if the question and answer section at the end can be recorded.
Marketing Research
When doing marketing research, it is not only important to get as much information from the target market as possible – it is also important to do so in a manner that is efficient and non-interruptive for the interviewee. Recording the conversation allows you to ask and receive questions efficiently, allowing more time for the person being interviewed to elaborate. Transcribing the conversation recording will then allow you to pick up on details otherwise missed when handwriting a marketing questionnaire or a checklist. These details often present new business leads, ideas, and direction for your business – a very worth while investment.
Customer Feedback
It is definitely a good idea to log any type of customer feedback when possible. When doing customer follow up by phone or in person, it may be a good idea to record some of the conversations. This issues brought forth (good or bad) will shed light on other areas of the business. Having the conversations recorded and transcribed will allow you to pick and choose the information you see as relevant.
Presentations
A mix of marketing research, customer feedback, and staff meeting - Presenting a new product or service to a potential customer takes a skilled combination of charisma and convincing. Recording and documenting the presentation will identify presentation inconsistencies, compare reactions of audience, and document details that would other wise be missed.
I am sure that you have heard that in business, deals are lost when details ‘slip through the cracks’. Having a good transcription service transfer your spoken words into hard copy will aid you with direction, focus, and an essence for success.